Monkey in paradise
Monkey In Paradise asked CF Napa to revamp their fledgling vodka brand to better position it with the cocktail beach culture of their home state of Florida. The monkey icon and packaging was completely reimagined to be both more craft and premium, yet remain fun and engaging. The solution is our “zen” monkey who is relaxing on top of a sunset that leverages the bright colors of beach culture with a nod to the famous past time of many who toast the sunset and the conclusion of another amazing day.

Working with Square was a fantastic and very collaborative experience, their style is different to other agencies in that we worked together very closely to co-create the overall style, being incredibly open to feedback.

Sarah M
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